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Facebook Packages
Facebook Promotion Cost
Social Starter
| Features | Details |
|---|---|
| Price | ₹7299 [US$165] |
| Ad Design | Basic Template |
| Ad Copywriting | Basic Text |
| Ad Placement | Standard Locations |
| Target Audience | Basic Demographics |
| Campaign Monitoring | Basic Analytics |
| Ad Budget Management | Manual |
| Duration | 1 Week |
| Support | Email Support |
| A/B Testing | Not Included |
| Call-to-Action Optimization | Not Included |
| Facebook Ads Creative Creation & Design | Included |
| Ad Creative Refresh | Included |
| Cross Platform Integration | Not Included |
| Dedicated Account Manager | Not Included |
| Influencer Collaboration | Not Included |
Social Pro
| Features | Details |
|---|---|
| Price | ₹14799 [US$325] |
| Ad Design | Customized Design |
| Ad Copywriting | Engaging Copy |
| Ad Placement | Targeted Locations |
| Target Audience | Advanced Targeting |
| Campaign Monitoring | Detailed Reporting |
| Ad Budget Management | Semi Automated |
| Duration | 2 Weeks |
| Support | Email & Phone Support |
| A/B Testing | Basic A/B Testing |
| Call-to-Action Optimization | Included |
| Facebook Ads Creative Creation & Design | Included |
| Ad Creative Refresh | Quarterly Refresh |
| Cross Platform Integration | Basic Integration |
| Dedicated Account Manager | Not Included |
| Influencer Collaboration | Basic Outreach |
Social Elite
| Features | Details |
|---|---|
| Price | ₹22499 [US$495] |
| Ad Design | Premium Design |
| Ad Copywriting | Tailored Messaging |
| Ad Placement | Premium Locations |
| Target Audience | Custom segmentation |
| Campaign Monitoring | Advanced Analytics |
| Ad Budget Management | Fully Managed |
| Duration | 1 Month |
| Support | Priority Support |
| A/B Testing | Advanced A/B Testing |
| Call-to-Action Optimization | Advanced Optimization |
| Facebook Ads Creative Creation & Design | Included |
| Ad Creative Refresh | Monthly Refresh |
| Cross Platform Integration | Comprehensive Integration |
| Dedicated Account Manager | Included |
| Influencer Collaboration | Premium Influencer Partnerships |
Facebook Advertising Rates
The cost of Facebook advertising in India is variable and hinges on several factors, including the chosen pricing model and campaign objectives. Generally, Facebook ads operate on either a CPC (Cost Per Click) or CPM (Cost Per Mille) basis. With CPC ads, you incur charges when users click on your ad, with rates averaging between ₹5 to ₹50 per click. This model offers flexibility, enabling you to align your advertising expenditure with your budget and goals effectively. Alternatively, CPM charges are based on every thousand impressions, typically ranging from ₹50 to ₹250 or more. Depending on factors such as campaign objectives, target audience, and market competition, Facebook advertising costs in India may fluctuate, necessitating vigilant monitoring and adjustment to optimize performance and attain desired outcomes.
Facebook Cost Per Click (CPC)
Facebook's Cost Per Click (CPC) advertising typically spans a pricing range of ₹5 to ₹50, covering a spectrum of engagement metrics. These metrics include various user interactions such as link clicks, likes, reactions, comments, and shares. However, it's essential to note that these figures serve as estimates, and actual CPC rates may vary significantly depending on campaign particulars and market fluctuations.
Facebook Cost Per Thousand Impressions (CPM)
In India, CPM rates for Facebook ads typically range from approximately ₹50 to ₹250 or even higher per thousand impressions. In comparison to Instagram, Facebook generally exhibits CPM rates that are roughly twice as high. Nonetheless, it's important to acknowledge that these figures serve as estimates, and actual rates can fluctuate based on factors such as audience targeting and the content of the ad.
Facebook Cost Per Engagement (CPE)
In India, the cost per engagement (CPE) rates for Facebook ads typically range from approximately ₹6 to ₹60 or even higher per engagement. However, it's important to note that these figures are estimates and may fluctuate based on market dynamics. The expense of Facebook advertising on a cost-per-engagement (CPE) basis in India can be influenced by factors such as the type of engagement (e.g., likes, comments, shares, clicks) and the specifics of the campaign.
Why choose Facebook Ads?
Advertising on Facebook offers numerous advantages for businesses aiming to boost their online presence and seamlessly engage with their desired audience. Our Facebook Advertising packages provide a plethora of benefits, including expansive user reach, precise targeting options, seamless e-commerce integration, comprehensive analytics, and increased brand exposure. With Facebook ads, businesses access a versatile toolkit to achieve diverse marketing objectives, from enhancing brand recognition and driving website traffic to generating leads and boosting sales. Leveraging Facebook's sophisticated targeting capabilities, dynamic content formats, and robust ad management resources, businesses can effectively connect with their target audience and drive significant outcomes for their marketing endeavors.
Massive Reach
Facebook stands out with one of the most substantial user bases among all social media platforms, boasting billions of active users globally. This immense user pool offers businesses a remarkable opportunity to connect with a diverse audience spanning various demographics, geographic regions, and interests. With billions of individuals engaging on Facebook regularly, it represents a vast reservoir of potential customers for businesses. This appeal is further heightened by Facebook's advertising tools, enabling businesses to precisely target specific demographics within this expansive user base.
Targeted Marketing
Facebook provides businesses with the ability to finely tune their advertising audience. For instance, a bakery can tailor their ads to individuals residing nearby, who have engaged with baking-related pages, and have recently expressed interest in birthday cakes, as indicated by their browsing history. This level of targeted marketing can significantly enhance the effectiveness of campaigns by reaching the most relevant customers, ultimately driving sales. In essence, leveraging Facebook's extensive user base empowers businesses with a potent tool to connect with a broad audience and pinpoint their ideal customers.
Remarketing Opportunities
Facebook presents businesses with the opportunity to retarget users who have engaged with their website or demonstrated interest in their offerings, thereby boosting conversion rates. For instance, individuals who viewed a particular product may encounter an ad featuring that same item, while those who abandoned their shopping cart could receive a discount code to encourage them to complete their purchase. This personalized approach to remarketing enhances the likelihood of conversions and reinforces brand engagement.
Advanced Analytics
Facebook offers in-depth analytics and insights into ad performance, enabling businesses to monitor key metrics such as reach, engagement, conversions, and return on investment (ROI). Beyond basic metrics like views, Facebook's analytics delve deeper, allowing tracking of user interactions such as likes, comments, and shares, as well as click-through rates to external links, driving website traffic, and even measuring specific actions such as purchases. This extensive analytics suite equips businesses with the tools needed to refine their advertising strategies and maximize campaign effectiveness.
Various Ad Formats
Recognizing the limitations of a uniform advertising approach, Facebook provides a range of ad formats tailored to diverse marketing objectives and audience preferences. Businesses can select from various ad formats such as image ads, video ads, carousel ads, and more, ensuring flexibility in aligning with their advertising goals and target audience. This versatility enables businesses to craft engaging and impactful advertisements that resonate effectively with their intended audience, ultimately driving better results for their campaigns.
Integration with Facebook Pixel
Integrating with the Facebook Pixel provides businesses with a robust mechanism for monitoring the actions and behaviors of website visitors, refining ad targeting strategies, and evaluating the performance of their Facebook advertising endeavors. Utilizing the insights garnered from the Facebook Pixel data, businesses can craft highly targeted ads, connect with relevant audiences, stimulate conversions, and optimize the return on investment (ROI) of their advertising campaigns.